Who are we? What are we? Why are we?

The Optima Corporation was born in 1998 and from an early age showed a precocious talent for dramatically reducing business running costs. At the same time, it could miraculously increase efficiencies and business health.

How do we do it? By providing mathematically advanced software systems that revolutionize organizational planning.
To put it even more simply... We solve complex problems beyond the mathematical capacity of the human brain. Problems like staff scheduling, vehicle routing, shift generation, machine scheduling, fleet organization and resource deployment.

It's for "forward thinkers". Companies no longer at ease with making important, sometimes crucial decisions, based on past experience and historical data.

Optima software is powerful enough to "think". A system that allows "what if" questions to be asked. As the user, you can manipulate, invent, and test as many hypothetical business situations as you can imagine – and be given a solution in real time.

It might sound complicated. But it's not. It is in fact extremely user-friendly, thanks to intuitive visual interfaces that conceal the complex mathematics underneath. The simplicity and the savings have already impressed a growing number of companies include Comalco, TabCorp, Norske Skog, Air New Zealand, New Zealand Customs and emergency services around the world.

Optima in the News

• Software start-up Optima scores big deals overseas The New Zealand Herald, Tuesday March 27, 2007
• Ambulances worldwide pick up on NZ software Foundation for Research Science & Technology, March 27, 2007
• The Siren Call, Unlimited, Issue 81, 1 April 2006.
• Siren’s Song Strikes Chord With Ice Angels, The New Zealand Herald, 28 November 2005.
• No Problem, Ingenio, Spring 2005.
• Siren Gives Service an Edge, Ingenio, Spring 2005.
• Emergency? Do the Maths, The New Zealand Herald, 4 March 2005.
• Optimal Beginnings, Unlimited, Issue 60, 1 May 2004.